The Ask
Create a campaign that gets people in Miami to visit
The Truth
We all know hosting is a way of showing love in Miami.
STORYBOARD
CAST
SHOOTING LOCATION
PROPS
MOODBOARD
Tik Tok
Therefore
Hosting the Miami way means always making sure there’s a seat for one more.
INTRODUCING…
Host Like Miami... Con Amor
Caption: Abuela’s rules for hosting in Miami because we don’t just host, we celebrate. #HostLikeMiami #ConAmor #IKEA #AbuelasRules #MiamiLife
Caption: Too many guests? Never in Abuela’s house 😎 good thing IKEA helps create space for everyone. #HostLikeMiami..ConAmor
Caption: Bad Bunny, arroz, and one more IKEA chair for the extra people... that’s Miami hosting. #HostLikeMiami #ConAmor #IKEA