The Ask

Develop a campaign for that will increase brand awareness and deepen engagement with Generation Alpha and Z.

Insight

What we focus on right before falling asleep is often the first thing our mind processes through the night, and will most likely appear in our dreams. - Rosetta Stone

How can practicing a language right before bed influence your brain to dream in that language?

So We Asked

Big Idea

Yes, if you practice Babbel right before bed, you will dream in your chosen language.

DREAM IN ___

INTRODUCING

Executions

will launch an app addition, social advertisements, TV ads, and a collaboration with

App Addition

Social Ads

TV Ads

X

A Hatch alarm clock is a smart sleep device that combines a sound machine, sunrise alarm, and customizable routines. Through the app, you can set soothing lights and wind-down audios like meditations or sleep sounds to relax at night and wake up gently in the morning.

Team Member

Sabrina Beredes

Roles

This campaign was developed through a highly collaborative partnership, with shared ownership of ideation, strategy, and final execution.

Ikea | Brand Strategy + Campaign