Our Job
To make famous for giving people a good thing, twice, through an attention-grabbing and culturally relevant brand activation…
So We Asked
How could choosing feel more of value than just getting a candy bar?
Introducing…
THE GOLDEN DOUBLE DEAL
The first execution will be a package change.
For the first time, unlocks the entire Mars portfolio. Over two weeks, consumers who purchase a TWIX bar can scan the QR code inside to redeem a double deal across treats, pet care, and nutrition brands.
Buy a bar, scan the hidden QR code inside, and unlock a double deal you can save to your wallet and use online or in-store.
and we found that 4 in 10 Americans are value seekers- Deloitte
We Created The Idea
becomes the bar that gives you two back.
TWICE THE REASON TO CHOOSE
