Festival Day 3
Talk 1: What 20 Years of YouTube Reveals About Creativity’s Future- YouTube
My Notes…
YouTube is the epicenter of culture.
Creators are the startups of Hollywood.
YouTube witnesses a staggering 1 billion hours of screen time every single day.
Talk 2: Co-Creating a Blockbuster- State Farm + Kai Cenat
My Notes…
Capturing cultural moments in time to maintain engagement at State Farm.
A brand collaboration offers mutual value and encourages long-term thinking.
Embracing calculated risks, such as Jake from State Farm appearing on Kai’s stream without a script.
Talk 3: Reigniting IP: How Gap Inc. Got its vibe back- Gap and Media Link
My Notes…
By far, one of my favorite talks. The CEO spoke beautifully and truly resonated with me as they discussed the need to rebrand for a specific audience.
Gap Inc.’s Playbook: have purpose, a good product, relevance, experience, and solid execution.
Gap created the khaki pant and the color khaki.
Talk 4: ‘Savoir Faire Rever’ or the Art of Crafting Dreams- LVMH
My Notes…
Lux, like a diamond that illuminates, embodies the power of light.
Have personalized and surprising experiences that exceed customer expectations.
LVMH is always setting new standards of artistic expression.
Talk 5: How to Become the Internet Fave- Jake Shane
My Notes…
Have confidence, relatability, and humor.
Jake posted videos with his friends, which made people feel like they are on a face time call.