Festival Day 3

Talk 1: What 20 Years of YouTube Reveals About Creativity’s Future- YouTube

My Notes…

  • YouTube is the epicenter of culture.

  • Creators are the startups of Hollywood.

  • YouTube witnesses a staggering 1 billion hours of screen time every single day.

Talk 2: Co-Creating a Blockbuster- State Farm + Kai Cenat

My Notes…

  • Capturing cultural moments in time to maintain engagement at State Farm.

  • A brand collaboration offers mutual value and encourages long-term thinking.

  • Embracing calculated risks, such as Jake from State Farm appearing on Kai’s stream without a script.

Talk 3: Reigniting IP: How Gap Inc. Got its vibe back- Gap and Media Link

My Notes…

  • By far, one of my favorite talks. The CEO spoke beautifully and truly resonated with me as they discussed the need to rebrand for a specific audience.

  • Gap Inc.’s Playbook: have purpose, a good product, relevance, experience, and solid execution.

  • Gap created the khaki pant and the color khaki.

Talk 4: ‘Savoir Faire Rever’ or the Art of Crafting Dreams- LVMH

My Notes…

  • Lux, like a diamond that illuminates, embodies the power of light.

  • Have personalized and surprising experiences that exceed customer expectations.

  • LVMH is always setting new standards of artistic expression.

Talk 5: How to Become the Internet Fave- Jake Shane

My Notes…

  • Have confidence, relatability, and humor.

  • Jake posted videos with his friends, which made people feel like they are on a face time call.

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Festival Day 2

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Festival Day 4