BetterHelp leaks AI therapy chats to prove real help requires a real human.
Case Study Board
TV Spot 1: Cheater
TV Spot 2: Release Yourself
TV Spot 3: Roommates
Radio Spots
Billboards + Posters
Deuxmoi (a major celebrity gossip Instagram account) social stunt in collaboration with better help.
Partner
Ashley Sewall
OpenAI partnership where therapy-related prompts unlock five free BetterHelp sessions funded by OpenAI.
Role
For Better Help,, we both led the concept from insight to execution, each contributing as art directors and copywriters across all deliverables.
Client (Spec)
Better Help