Stock Your Space | Air Bnb + 365
Task: Concept and develop a never-before-seen brand collaboration. Deliverables must include a unique name, a clear idea write-up, supporting visuals, defined target audience, and a strategic launch timeline with reasoning.
Strategy: Position 365 (Whole Foods) as the go-to brand for Airbnb hosts who want to elevate their guest experience at a reasonable cost.
Concept: 365 (Whole Foods) X Airbnb collab that offers discounted rates for hosts on snacks, personal care, and household items.
Roles: Copywriter + Conceptor