Festival Day 5

Optional Talk: Mountain to City: How Salomon Has Leveraged an Innovation Mindset- Salomon

My Notes…

  • Salomon took a whopping 75 years to reach a billion dollars in sales. They discovered that making their brand’s foundation simpler really boosted their growth as they shifted their target audience from people in their 50s to younger people in their 20s and 30s.

  • Salomon’s mission was to create something that their customers couldn’t find anywhere else.

  • Scott, the Global CBO, also shared that Salomon is originally a brand for mountain athletes, but they wanted their customers to feel like mountain athletes without actually having to be mountain athletes. However, this process of innovation was not a straight line, which was something he really emphasized.

  • After the talk, I had the chance to meet Scott in person. He gave me some fantastic advice: always take and apply every opportunity because you never know where it might lead. He even worked at a ski resort and then got a job somewhere else, which kept opening doors for him.

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